Make friends. You’ll need them.

Public service workers often find themselves in a difficult situation when they to try to gain public support in the midst of a policy debate or negotiations. The public is rightly suspicious when the only time they hear from you is when you want something.

OSSTF has started an ongoing “halo” campaign to build up a bank of goodwill that they can spend when they really need to.

Here are two recent spots based on insights gained through talking with parents. There are two because one tested extremely well with women and the other with men. See if you can tell which is which.